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This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.
Advertising
The overall process of creating an advertisement is probably what I am most passionate about. I can lose track of time writing 15 second preroll copy, developing design ideas to match the copy and perfecting each word to get the client's message across.
Check out my print, radio/podcast, tv/preroll and copy campaigns below.
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