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This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.
​I have always had a desire to create. As a kid I felt the urge to have a pencil in my hands to sketch what I see and imagine. Through my studio art minor, I have further explored this passion and developed my style as an artist, which I can later bring into my work as a designer.
​Below are a few highlights from my projects.
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