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This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.
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MY WORK
Research blog, feature writing from my study abroad and news articles with James Madison University's student newspaper​​ The Breeze
Print Ads, Radio/Podcast Ads, TV/Preroll and Copywriting campaigns
Paintings, drawings, digital and 2-D design in different mediums working on concepts of perspective, value, texture and more
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