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Katie O'Brien

This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.

I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.

Read Copy and CSS

Katie O'Brien

Determined. Authentic. Personable.

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ABOUT

My name is Katie O'Brien and I am a student at James Madison University anticipating graduating in Fall 2019.

I am majoring in Advertising with minors in art/design and writing.

I would love a position involving collaboration, public speaking and content creation.

About Me

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MY WORK

Published Writing

Research blog, feature writing from my study abroad and news articles with James Madison University's student newspaper The Breeze

Print Ads, Radio/Podcast Ads, TV/Preroll and Copywriting campaigns

Paintings, drawings, digital and 2-D design in different mediums working on concepts of perspective, value, texture and more

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