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This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.
Writing is new passion of mine as I write in a media setting and get further into my studies of Writing Rhetoric and Technical Communications, work at the writing center and take editing and journalism courses. I love the process of interviewing and investigating a story. What I enjoy most is when I can include my own voice and creative descriptions, such as in
feature writing or creative nonfiction.
The Breeze iMadison News Article
While at JMU, I have worked as a news writer for James Madison University's school newspaper, The Breeze. In my first article, about an iMadison App, I won an award for that weeks paper for best article.
Not only have I written articles for the paper, but I have also had practical experience attending weekly news meetings, working with editors, investigating stories, finding sources and developing my reporting skills. I learned how to work on tight deadlines and collaborate with a news team of editors and cowriters.
Urbino Study Abroad Feature Article
In May 2017 I studied abroad in Urbino, Italy through James Madison University's program and collaboration with Institute for Education in International Media’s Urbino program. I took a 3 credit Magazine Storytelling Course, in which we wrote feature articles for the published Urbino Now Magazine 2017 Edition.
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Through intensive classes and workshops and hands on journalism experience, I learned how to pitch a story, write a lede and nut, produce a photojournalism slideshow and collaborate with an interpreter, all while navigating Italy itself and the Italian cultural customs.
Wordpress Social Luggage Blog
A semester-long group project required me to create a Wordpress.com blog about a specific industry's use of social media. My group's blog Social Luggage is about how social media is now an influencing factor in travel choices for millennial consumers.
I was primarily responsible for research and writing for "You've Been Dealt a Context Card" and "Hashtags, Geotags and Cookies". I also created the reference page and contributed to copy editing all articles in the blog.
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