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This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.
Wet n Wild Advertisements
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For a group project to create a Wet n Wild makeup print advertisement, we chose to target sexually fluid men who enjoy makeup . This brand already values having a variety of makeup products to fit a variety of people, so we wanted to expand their audience base further to this demographic.
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I was responsible for the production of the wild definition grid-structure ad. We all contributed to the creative brief, main idea and copy for each ad.
Chore Monster Advertisments
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Our objective for this group project was to produce a print ad to "convince people to pick up their dog poop". For this we chose an application called ChoreMonster, which aims to make chores fun for parents and kids including convincing our target audience of children to pick up their dog's poop.
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I wrote the headline for our first print ad "Dogs are #1 in Our Heart, But Their Poop is #2 on Our List." We all contributed to the creative brief, main idea and copy for each ad.
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