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This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.
TV Advertisement: Fabuloso
Fabuloso
Play Video
For our 15 second Youtube pre-roll ad on AIM Toothpaste, we chose an audience of middle class college students. This humorous ad demonstrates and highlights the features of the ad with exaggerated acting and a voiceover. It would be placed in front of interview tips videos, makeup tutorials, first impression videos, routine videos and popular music videos for the age group.
We collaborative wrote the brief, script, storyboard, keyframe, and casted talent. Some group members filmed and edited the spot.
Preroll Advertisement: AIM Toothpaste
Radio/Podcast
For our 15 second Youtube pre-roll ad on AIM Toothpaste, we chose an audience of middle class college students. This humorous ad demonstrates and highlights the features of the ad with exaggerated acting and a voiceover. It would be placed in front of interview tips videos, makeup tutorials, first impression videos, routine videos and popular music videos for the age group.
We collaborative wrote the brief, script, storyboard, keyframe, and casted talent. Some group members filmed and edited the spot.
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