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This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.
Habitat for Humanity Campaign
This campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic that drives our campaign and coming up with the tagline that "Homelessness may be closer than you think". We collaboratively created the creative brief, brainstormed copy, formatted the visuals and audio, and rehearsed the timed spot for each advertisement.
Celestial Seasonings Sleepytime Extra Campaign
This copy campaign was a group project that required us to target millennials, because the client believed this demographic does not drink enough tea. We were assigned three different strategies: Honesty, Feature and Surprise across four mediums each: billboard, transit, direct mail and an online catalogue.
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We collaboratively created the creative brief and brainstormed copy.
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TV/Preroll
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