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Katie O'Brien

This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.

I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.

Read Copy and CSS

Podcast Ad: Arizona RX Energy Herbal Tonic Drink

Season 2 Episode 15: Arizona Drink - Business Buzz

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This group project's objective was to create a 3 minute podcast with a mid-roll integrated-host advertisement. Our Podcast is called the Business Buzz to appeal to college-aged business/entrepreneurship school students to advertise AriZona RX Energy Herbal Tonic. The podcast lists both features about the brand and product, as well as tips for their own entrepreneurial goals.

We collaboratively wrote the creative brief, script, casted talent, produced and edited this podcast segment.

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Radio Ad: Double Bubble Gum

Double Bubble Gum - Radio

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Print Ads

Read Script and CSS

For this minute-long radio spot, We chose a target audience of children to advertise Double Bubble chewing gum as the answer to a bad day.

We collaboratively wrote the creative brief, script, casted talent, made or found SFX, produced and edited this radio spot.

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