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This advertising copy campaign was a group project across print, TV, Youtube Preroll, and Radio copy. We chose to use the emotional strategy for our target audience of working class parents.
I was responsible for finding the statistic. Throughout the project my group created the creative brief, brainstormed copy, formatted the visuals and audio and rehearsed the timed spot for each advertisement.
About Me
​Student at James Madison University anticipating graduating in Fall 2019
Major: Media Arts and Design concentration in Creative Advertising
Minor: Art and Writing Rhetoric and Technical Communications
“Success doesn't come from what you do occasionally. It comes from what you do consistently” -Mary Forleo
Whether I am writing advertising copy or a magazine/news article, or even sketching and rending graphics to represent a brand’s message, I always keep this idea of success in mind. I pride myself in my internal motivation and my ability to explore creative solutions individually as well a in collaborative settings.
When I am not writing or designing, you can find me giving tours to prospective students through my involvement as a Student Ambassador where I have developed strong public speaking skills, or collaborating with students on their writing assignments as a Peer Consultant at the University Writing Center, improving both my instruction skills as well as my own writing.
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I hope to work in a collaborative and creative environment where I can further develop my verbal, written and visual skills.
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